This Cookie Policy informs you about how the website qreative.be (operated by Qreative SRL) uses cookies and other tracking technologies, as well as the choices available to you for managing them.

1. What is a Cookie?

A cookie is a small text file that may be stored on your device (computer, smartphone, tablet) when you visit a website. Cookies allow the site to recognize your device on subsequent visits, during their validity period, and to record certain information related to your browsing activity.

There are several types of cookies, each serving different purposes:

• Strictly necessary cookies: essential for the operation of the site or for providing a service you have expressly requested. Without them, certain functionalities (such as keeping your session active, maintaining your shopping cart, or ensuring secure login) may not function properly. These cookies do not require your consent.

• Preference cookies (functionality cookies): enable the site to remember your choices (such as language, region, font size) to improve your browsing experience by personalizing the interface. Without these cookies, you may need to reset your preferences on each visit. They can be disabled, but this may impact your experience.

• Statistical cookies (analytics cookies): collect information about how visitors use the site (pages visited, time spent, any errors encountered). They help improve site performance and optimize our content. The data collected by these cookies is aggregated and anonymous and is not intended to personally identify you. For example, we use Google Analytics to analyze our site's audience. These cookies are only placed with your prior consent.

• Marketing cookies (targeting cookies): enable the delivery of relevant advertisements on other websites based on your browsing interests and may also measure the effectiveness of our advertising campaigns. Our site may use such cookies, either directly or via third-party services (e.g., Facebook Pixel, Google Ads). These cookies are only installed if you consent.

Additionally, we distinguish between first-party cookies, placed directly by qreative.be, and third-party cookies, placed by external services (for example, Google, Facebook, LinkedIn, if we integrate features from these platforms).

2. Which Cookies Do We Use?

When you visit our website, different types of cookies may be placed on your device, including:

• Strictly necessary cookies:

  • Session identification: we use a session cookie (e.g., PHPSESSID) to link your actions across pages and temporarily store information (such as the contents of a form you are filling out). This cookie is automatically deleted when you close your browser.

  • Cookie preference: if you accept or refuse certain categories of cookies via the cookie banner, a cookie (e.g., qreative_cookie_consent) will store your choice so you are not prompted again on each visit. This cookie is typically retained for 6 to 12 months.

• Preference cookies:

  • Language preference: if our site is available in multiple languages, a cookie (e.g., pll_language) stores the language you selected to automatically display the correct version on your next visit. Typical lifespan: 1 year.

  • Other preferences: these may include cookies that remember your choice to display or hide certain animations, your region to show localized content, etc. (depending on site features).

• Statistical cookies (analytics cookies):

  • We use Google Analytics to gather website usage statistics. Google Analytics sets several cookies, such as:

    • _ga: anonymous unique identifier used to distinguish users. Lifespan ~2 years.

    • _gid: anonymous identifier used to distinguish sessions within a 24-hour period. Lifespan 24 hours.

    • _gat: used to throttle request rates (to avoid overloading Google servers). Lifespan 1 minute.

  The information collected by these cookies (e.g., pages visited, session duration, device type) is transmitted to Google and aggregated into reports we can access. We have configured Google Analytics to anonymize your IP address (by masking part of it) to further protect your privacy. These analytics cookies are only placed with your consent: if you decline statistical cookies on your first visit, they will not be installed. You can also install Google's opt-out module to disable Google Analytics: tools.google.com/dlpage/gaoptout.

• Marketing cookies:

  • Facebook Pixel: our site may integrate Facebook Pixel to help target our Facebook/Instagram ads to interested visitors. This service places a cookie (e.g., fr) that assigns a unique ID to your browser and tracks your navigation across sites using Facebook Pixel. Typical lifespan: 3 months.

  • Google Ads/DoubleClick: if we run Google Ads campaigns, a conversion tracking cookie (_gcl_... or DoubleClick IDE) may be set to track actions you take on our site after clicking an ad. Typical lifespan: ~13 months.

  • Other third parties (LinkedIn, etc.): similarly, integrating sharing buttons or social media modules may result in cookies placed by these third parties (LinkedIn, Twitter, etc.), subject to their respective cookie policies.

Important: these marketing or profiling cookies are only installed if you consent via the cookie management banner. Without consent, such trackers will not be activated or installed.

The exact list of cookies used on our site, along with their purposes and retention periods, may change over time. We will update this policy as necessary. You can also consult the detailed list of cookies at any time via our cookie management module (see below).

3. Consent and Cookie Management

When you first visit our site, a cookie banner will appear to inform you about our use of cookies and allow you to accept, refuse, or customize your choices. By default, no non-essential cookies are set unless you make a choice.

• Clicking "Accept All" means you consent to the installation of all cookies used by our site (including analytics and marketing cookies).

• Clicking "Reject All" means you refuse all non-essential cookies; only the strictly necessary cookies will be activated.

• Clicking "Customize" or "Preferences" will take you to the detailed settings panel, where you can enable or disable cookies by category (Functional, Statistical, Marketing) according to your preferences, and confirm your selection.

Your choice is saved and remains valid for 6 months (via a preference cookie). During this period, the banner will not be displayed again unless you change your browser, clear your cookies, or we make significant changes to our policy requiring renewed consent.

Of course, you can modify your preferences at any time: simply click the "Manage Cookie Consent" link (or equivalent button) available at the bottom of the page. This link will reopen the management panel, allowing you to adjust your settings (e.g., withdraw your consent for statistical cookies if previously given).

In any case, refusing non-essential cookies will not impact access to the public features of the site. However, some optional functionalities or customizations may not be available if certain cookies (e.g., preference cookies) are disabled.

4. How to Delete or Block Cookies

In addition to our site’s cookie management module, you have other ways to control cookies:

• Browser settings: Most browsers (Chrome, Firefox, Safari, Edge, etc.) allow you to manage cookies individually or block them altogether. You can configure your browser to reject all third-party cookies, all cookies of a specific type, or to notify you when a website attempts to place a cookie. You can also manually delete cookies already stored. For detailed instructions, please consult your browser’s help section:

  • Chrome: Settings > Privacy and Security > Cookies and other site data.

  • Firefox: Options > Privacy & Security > Cookies and Site Data.

  • Safari: Preferences > Privacy.

  • Edge/Internet Explorer: Settings > Privacy, search, and services (or Internet Options > Privacy).

  Note: Blocking all cookies via your browser may impair navigation on many websites (including ours). It is often more efficient to use our cookie banner’s detailed settings to selectively refuse undesired cookies.

• Third-party opt-out tools: Some providers offer their own opt-out mechanisms. For instance, to stop seeing personalized ads via Meta’s network (Facebook/Instagram), you can adjust your ad preferences in your Facebook account. Similarly, for Google Ads, you can manage your preferences in your Google account (under Ad Settings), or use the Digital Advertising Alliance website (optout.aboutads.info), which centralizes multiple opt-outs. Please note that these actions often place an opt-out cookie on your browser; if you clear your cookies, the opt-out will be lost.

5. Updates to the Cookie Policy

We may update this Cookie Policy from time to time, notably to reflect changes in the cookies used on our site or to comply with regulatory updates. The date of the latest update is indicated below. We encourage you to review it regularly. In the event of significant changes (e.g., introduction of new categories of cookies requiring consent), we will notify you through the site (e.g., displaying the cookie banner again to request renewed consent).

By continuing to use our site after being informed of such changes, and provided you have consented to cookies where applicable, you accept the terms of the updated Cookie Policy.

Last update of the Cookie Policy: April 25, 2025.